When it comes to creating a perfect marketing message for your business, you must make sure that it is clear and presents your brand in the right light without a shred of doubt and confusion. At its core, your chosen message should convey three things:
- Who you are
- What you’re here to do, and
- Why a customer should choose you instead of someone else.
Clarity attracts attention, it’s as simple as that. If your message is hazy and difficult to grasp, potential customers won’t be able to figure out what exact product or service you’re offering and quickly take their business somewhere else.
What do Miss Piggy and Yoda have in common? They were both voiced by the same person, puppeteer Frank Oz.