If we want to stand out in the marketplace, we must bring a unique offering to our fellow humans.
And how do we develop the idea for that special product or service? By looking within, by embracing our talent and gifts, by figuring out our ikigai.
Innovation always begins within.
In order to be an exception, you must first know yourself and what drives you. You must find your Why and act in accordance with that. In other words, the first step to making an outstanding contribution to the world is going within and knowing what you stand for.