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marketing

always start with why

always start with why

Imagine you are walking down a street at the local park, and you see two homeless people sitting on the bench, each with a piece of paper in hand and a cap for money on the ground. One of them has an empty cap and a piece of paper, stating:

the anatomy of a perfect marketing message

the anatomy of a perfect marketing message

When it comes to creating a perfect marketing message for your business, you must make sure that it is clear and presents your brand in the right light without a shred of doubt and confusion. At its core, your chosen message should convey three things: 1. Who you are 2.

the common thread among remarkable entrepreneurs

the common thread among remarkable entrepreneurs

All successful entrepreneurs have one thing in common: money is not their end goal. As paradoxical as this may sound, they don’t do what they do just for the sake of money. Sure, profit is an important part of the equation, but the primary factor that drives remarkable leaders,