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the anatomy of a perfect marketing message

the anatomy of a perfect marketing message

When it comes to creating a perfect marketing message for your business, you must make sure that it is clear and presents your brand in the right light without a shred of doubt and confusion. At its core, your chosen message should convey three things: 1. Who you are 2.

purpose breeds righteousness

purpose breeds righteousness

Purpose breeds righteousness. When you have a strong WHY guiding you, you always focus on doing the right thing. When a noble cause lies at the foundation of your business or organization, when your core intent is pure and unblemished – something that tugs your attention and curiosity every single day

there’s no genius without teamwork

there’s no genius without teamwork

When a music composer delivers a breathtaking live performance on the stage, it’s natural for everyone to heap praises on her and label her a “maestro.” However, we forget that there’s an entire orchestra and their epic, matchless synchronicity and collective skill behind the stellar performance. Without an